Long’s Bar, the Best Sports Bar in Trade Centre Area for 2026

Long’s Bar is a spirited British-style pub located in the basement of Towers Rotana on Sheikh Zayed Road.

It is known for having one of the longest bars in the Middle East, it features plentiful screens for sports, live music or DJ entertainment, pub-fare and a lively night-out atmosphere.

Long’s Bar Key Features

Theme: British

Music Type: English, Arabic, DJ, International

Today Opens From: 12:00 PM – 2:00 AM

Cost For 2 Persons: 390 AED

Nearest Metro Station: Financial Centre Metro Station

Distance Nearest Metro Station: 10 minutes walk from Metro station

Dress Code: Smart Casuals, Elegant, Modern

Accept Cards: Cash, Visa/Master Cards, International Cards

Website: https://www.rotana.com/rotanahotelandres

Address: Sheikh Zayed Rd - Trade Centre - Trade Centre 1 - Dubai - United Arab Emirates

Space & Ambience

Layout: Single-level bar/lounge with a very long bar counter, lounge seating, large screens for sports and a dance/music section.

Style: Traditional British pub décor fused with Dubai’s nightlife energy—casual by day, energetic by night.

Crowd: Friends, sports fans, expats, after-work and weekend socialisers.

Capacity: Medium to large for a pub venue; popular during major sports events.

Music & Entertainment

Genres: British pub favourites, Lounge background, DJ sets late night, Sports commentary

Entertainment: Live sports on big screens, DJ music at night

Facilities

Indoor Seating

Dining

Pool Table

Indoor Bar And Lounge Seating

Full-service Bar With Beers, Spirits And Cocktails

Large Number Of Screens (20+) Broadcasting International Sports

Dining Menu Offering Classic Pub Dishes

In-house DJ And Music/dance Area

Additional Features

Promotions and special offers are regularly announced (e.g., Ladies Night).

Recognition for having one of the longest continuous bar counters in the Middle East.

Multiple large screens ensure sports coverage for major global events.

Signature Offerings

1. Classic British pub fare served with pints and beers.

2. Extensive screen setup for live sports viewing and social gatherings.

3. Lively night-out with bar, music and crowd in central Dubai location.

That Girl Wednesday – Ladies’ Night

That Girl Wednesday – Ladies’ Night is on every Wednesday from

Offer: Ladies enjoy complimentary drinks (2 hours) as part of a ladies-night promotion.

Who is it for

Sports fans looking for a bar to watch live global matches in Dubai.

Groups of friends wanting a social pub-night with music and drinks.

Expats and visitors seeking a central British-style pub experience in Dubai.

Practical Info & Tips

Daily: 12:00 PM – 02:00 AM (sometimes until ~03:00 AM on weekends)

Dress Code: Smart casual (avoid sportswear or flip-flops after 7 PM)

Entry Policy: All ages welcome for dining; bar/lifestyle area more adult-oriented during late evening.

Phone: +971 4 312 2202

Website: www.rotana.com/rotanahotelandresorts/uni...

Booking Tip: For major match nights or social gatherings, reserve early to secure a good seat near screens or bar area.

Faq

Yes — the venue features over 20 screens broadcasting international sports daily.

Smart casual is required; after 7:00 PM, sleeveless shirts, baseball caps, flip-flops and sportswear are not allowed.

It typically closes around 2:00 AM, though on some nights (weekends) it may stay open until about 3:00 AM.

Reviews

4.3 Very Good (From 1328 google verified reviews)

S Stefan Kassing a month ago

I recently visited Long's Bar & Restaurant at the Rotana Tower Hotel and was thoroughly impressed by its unique ambiance and offerings. Located seemingly in the basement, this place exudes a rus... show more

S Sharan Pais a month ago

Good ambience, decent lighting, Live band. They provide discount coupons if you are staying in local. Waiters are very good trained, you ll say yes for whatever they suggest, that good.

S Santosh Shetty 4 months ago

Perfect English Pub for F1 and Soccer or glorious Pub Fares - the chicken wings are to die for and the Live music at late nights is just a treat for the tired soul. Party place and great staff

L Lucille Barry 3 weeks ago

We have been in Dubai for two weeks now . We have been staying in the Towers Rotana hotel . We have always been eating mainly in the Longs Bar as the Service and food is amazing. It’s the Euro... show more

J Jani Spangenberg in the last week

Went Tuesday for the ladies night special. 100% recommended. AED70 for a food platter and a selection of alcoholic drinks. The atmosphere is relaxed and not too crowded. Staff are friendly and h... show more

Long’s Bar, the Top Sports Bar & Bar in Trade Centre Area

Long’s Bar